I'm an experience designer and maker who is interested in provoking how we think about existing things by combining layers of context. I aim for design to inspire, challenge, change, but most importantly communicate through objects, spaces and media.
LaneBryant.com
Redesign


LaneBryant.com redesign was proceeded with the following requests:
· Make better structure for the global navigation
· Find the way that each product line can convey the second level categories on the navigation
· Design a filtering mechanism on the product landing page
· Promote cross-sell opportunities on the product landing page
· Create more engaging product detail page experience

The work was done collaboratively by New York and Boston office.
I was part of the Boston team, leading UX for redesigning the shopping experience on the site including the landing page and global navigation, the filter on a product landing page, product detail page and a proposal mobile experience as well.


Wireframe
Click to see entire wireframe



Experience Design
Physical Interaction
Media Exploration
Design Research
MFA Thesis