Type: Product & UX design
Role: Creative lead
The platforms required a major implementation for new product launches, including an educational page, shop, and step-by-step activation process tailored specifically to smartwatches. This had to be seamlessly integrated within the existing product ecosystem and design guidelines across both app and web platforms.
Product education
Marketing banners were developed for high-traffic pages to raise awareness of the new service. A dedicated Smartwatch page was created to offer detailed information on features and product offerings, enabling users to make fully informed decisions. Additionally, it guides users seamlessly between the Shop and Bring Your Device flows.
Shop
A comprehensive shopping experience was designed and implemented within the MyVerizon App, making it easier for users to browse, select, and purchase products. This improved user engagement and simplified the buying process with a smooth, user-friendly interface.
Bring Your Own Device
An end-to-end Smartwatch activation experience was designed, featuring iOS native functionality, 'Bring Your Own Device' options, and integrated shopping to guide users through easy-to-follow flows.
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