Type: Product & UX design
Role: Creative lead
Introduced the Multiline discount program to Verizon Prepaid customers by integrating targeted educational messaging across digital channels, tailored to account type and eligibility criteria. This approach helped users better understand the program and make informed decisions throughout their app and site experience.
Customer journey
Designed and implemented a comprehensive shopping experience within the MyVerizon App, enhancing user engagement and streamlining the purchasing process.
The Multiline discount calculator
Developed an interactive module to help customers understand Multiline discounts in real time, incorporating Auto Pay discount functionality to demonstrate how to maximize the benefits of various discount programs.
Activation
Designed a comprehensive end-to-end Smartwatch activation experience, including iOS native features, 'Bring Your Own Device,' and shopping integration within the MyVerizon app.
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