Type: Product & UX design

Role: Creative lead

Verizon Prepaid launched the Multiline discount program, offering customers savings when adding extra lines to their account.

Verizon Prepaid launched the Multiline discount program, offering customers savings when adding extra lines to their account.

Introduced the Multiline discount program to Verizon Prepaid customers by integrating targeted educational messaging across digital channels, tailored to account type and eligibility criteria. This approach helped users better understand the program and make informed decisions throughout their app and site experience.

This execution has driven over

This execution has driven over

This execution has driven over

activations within six months.

$1.6M


in revenue generated.

15,000

15,000

$1.6M



activations within six months.

in revenue generated.

15,000

$1.6M

activations within six months.

in revenue generated.

Customer journey

Customer journey

Designed and implemented a comprehensive shopping experience within the MyVerizon App, enhancing user engagement and streamlining the purchasing process.

The Multiline discount calculator

The Multiline discount calculator

Developed an interactive module to help customers understand Multiline discounts in real time, incorporating Auto Pay discount functionality to demonstrate how to maximize the benefits of various discount programs.

Price matrix

Price matrix

Various designs and messaging were thoughtfully crafted and refined throughout the Add-a-Line flow to create a seamless and intuitive user experience. These elements were developed to accommodate a diverse range of use cases, including different customer scenarios and eligibility criteria. Additionally, the flow was structured to support various discount types, ensuring clear communication and tailored guidance for each offer.

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